A bit of light demography

Self-identified Mormons make up 2 to 2½ percent of the United States population (depending on survey methodology). About 25 to 30 percent of the United States population has had personal contact (even briefly) with someone they know was Mormon. (This includes things like chatting with the full-time missionaries at the door.)

This means

1. we’re doing a pretty good job at contacting people and being open about our religion, and
2. we’ve got a whole lot of work left to do.